Hair Type Guide
Gentle Wave
Barely-there waves that start from the mid-lengths. Hair lies mostly flat at the roots with a slight S-bend toward the ends. The most subtle of the wavy types.
Defined S-Wave
Noticeable S-shaped waves that start closer to the roots. More defined than 2A but still flows downward rather than springing up. Prone to frizz at the crown.
Strong Wave
The waviest of the wavy types - almost curly. Thick, defined S-waves with some ringlets mixed in. Most prone to frizz and benefits from curl-specific techniques.
Everything you need to start enhancing your natural waves. Lightweight products that won't weigh your hair down.
Loose Ringlets
Big, loose ringlets about the diameter of a large marker. Springy with a natural shine. The most defined curl type that still has significant weight pulling it down.
Bouncy Ringlets
Medium-sized ringlets about the diameter of a Sharpie marker. Springy, voluminous, and full of personality. This is where curls really start to have serious bounce.
Tight Corkscrew Curls
Tight corkscrew curls about the diameter of a pencil. Densely packed with lots of volume and significant shrinkage. The bridge between curly and coily.
The core products every curly needs. Hydration meets definition for bouncy, frizz-free ringlets.
SheaMoisture Curl SmoothieSteps 2-3: Leave-in moisture + curl definition in oneReview
Eco Style Olive Oil GelStep 3: Layer over cream for strong cast and holdReview
Denman D3 BrushStep 4: Creates perfect ringlet clumps on wet hairReview
Microfiber Hair TowelStep 5: Plop out excess water without frizz
Tight Coils
Tight, springy S-shaped coils about the diameter of a crochet needle. Defined coil pattern with noticeable shrinkage - hair can appear much shorter than its actual length.
Z-Pattern Coils
Sharp, Z-shaped angles rather than round coils. The hair bends at sharp angles like the letter Z. Very dense with up to 75% shrinkage. Extremely versatile for styling.
Tight Zigzag Coils
The tightest curl pattern. Very tight coils or zigzag shapes with little to no visible curl definition without styling. Maximum shrinkage but incredible density and volume.
Moisture-first essentials for coily and kinky textures. Rich products that penetrate and seal to fight dryness.